The Marketing Cloud

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Introducing The Marketing Cloud Platform

Built by marketers, for marketers.

Zero-party data could save your brand

It's offered up freely, and makes personalization a breeze.

Should marketers be freaking out about AGI?

The expert consensus remains: Not just yet.

Use cases for agentic AI—present & future

The Marketing Cloud

Here's where the tech stands, and where it's headed.

Ignoring AI tools? Your employees are being left behind.

"If you’re proselytizing about 'AI being the future' while failing to invest in GenAI training or tools, you’re doing everyone a disservice."

Elspeth Rollert, CEO of the Marketing Cloud

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MarTech

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'Agentic AI' is the future

Morag Cuddeford-Jones

'Agentic AI' is the future

What is GenAI doing to our brains?

A new study suggests some pitfalls (and ways to avoid them)

How much should AI tools really cost?

New tools require a new understanding of pricing and ROI.

How AI is enabling hyper-personalized marketing experiences

Are you still relying on one-size-fits-all ads?

Scoring attention from a distracted audience

If an ad doesn’t leave a trace, is it even an ad?

DeepSeek and the importance of a multi-modal approach

Why Stagwell Marketing Cloud stays nimble.

The future of AI & marketing in 2025

We asked 10 experts to predict what the new year will bring.

How AI is changing the game for 3 creatives

A fine artist, a marketing CEO, and an art director share their thoughts.

AI-focused marketing roles you should consider hiring for

Upscale your team in 2025.

AI 101: "Black box" anxiety

GenAI can’t always explain itself—and here’s why that’s not so scary.

Why BYOAI is a bad idea

And why purpose-built solutions are a better bet.

ID graphs & data clean rooms: What to know

The Marketing Cloud

These complementary technologies can change how you leverage data.

Myths about AI and marketing

The Marketing Cloud

Debunking some common canards.

5 types of marketing & comms professionals you never want to be

If you recognize yourself in this list, it's not too late.

10 ways Stagwell Marketing Cloud can change how you work

Real use cases for this suite of products built by marketers, for marketers.

Every question to ask during a product demo

Cover all your bases before adding a new tool to your tech stack.

5 questions to ask before adding AI tools to your tech stack

From identifying specific use cases to determining ROI.

Ignoring AI tools? Your employees are being left behind.

Elspeth Rollert

Leaders, it's time to get in the game!

What's a Digital Asset Management (DAM) System?

It's a collaborative way to store and organize creative components.

A quick guide to getting started with AI, for marketers

Alicia Marie Beatty

In the heart of today's tech-savvy world, artificial intelligence beats louder than ever.

Experts weigh in on merging AI with your marketing strategy in 2024

Four CEOs and a CTO share their top AI-laced-with-marketing predictions to steer us into 2024.

How two industry execs are approaching responsible AI

Transparency, accuracy, consent, and ownership are just a few key areas where guardrails need to be put in place in order to practice responsible AI.

What marketers need to know about funnels

…and it’s not what you think.

How generative AI will impact the communications industry

From how to think about the tools your team needs to easing tension around tech adoption, here’s what you need to know to build a MarTech stack that scales.

Generative AI use cases for marketers

Diving into five generative AI use cases marketers should implement today.

Code and Theory’s global CTO on creating synergy between creative and technology teams

Technical prowess in the age of digital transformation has become table stakes for agencies. Here’s how to cultivate a tech-forward creative culture.

What I learned about responsible AI from Google, Microsoft, and OpenAI

A look at responsible AI through the lens of the biggest players in the space.

An entrepreneur, Chief Brand Officer, and investor on the future of AI and AR in sports

AI and AR are revolutionizing the fan experience.

AI is the next quantum leap for marketers—but only if humans steer it

AI had endless marketing use cases, but it needs humans to really make it sing.

A CTO on what marketers should know about generative AI

From LLMs to data security, a CTO answers marketers’ questions about generative AI.

More on Into the Cloud

Introducing The Marketing Cloud Platform

Built by marketers, for marketers.

Zero-party data could save your brand

It's offered up freely, and makes personalization a breeze.

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