The Marketing Cloud

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AI-focused marketing roles you should consider hiring for

By

Manal Yousuf

Upscale your team in 2025.

Waking up from ad fatigue

By

Manal Yousuf

What it is, why it happens, and how to beat it

More from this author

AI-focused marketing roles you should consider hiring for

Upscale your team in 2025.

Waking up from ad fatigue

What it is, why it happens, and how to beat it

Should your brand invest in virtual influencers?

The field is more than a novelty, but not yet an industry disruptor.

5 questions to ask before adding AI tools to your tech stack

From identifying specific use cases to determining ROI.

How to incorporate market research into your marketing strategy

Insight into how market research can be used to better understand your customers, track competitors, and find gaps in the market.

What marketers need to know about funnels

…and it’s not what you think.

How to track marketing research ROI

In the second of a three-part series on marketing ROI, we dig deep into the importance of marketing research and how to track the ROI of your initiatives.

How to track media ROI

What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.

How to track communications ROI

People, process, and technology are at the heart of making the impact of your comms efforts concrete.

How AI and blockchain are fueling the new creator economy

Blockchain and decentralized technologies let the 99 percent of creators own and monetize their likeness.

How AI can help marketers build better audiences

AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.

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