SmartAssets helps make sure ads hit the mark every time with AI-enabled creative tagging, pre-flight creative scoring, and prescriptive, multi-channel ad optimization—bringing your creative and media teams in sync.
Sign upSmartAssets is an AI-driven creative effectiveness platform that helps brands analyze, tag, and optimize their digital advertising content. By using machine learning to deconstruct creative elements—such as scenery, emotions, brand prominence, and celebrity appearances—the platform provides data-backed insights into why specific ads perform better than others. This allows marketing teams to make informed decisions, maintain brand consistency, and reduce media wastage.
The platform uses proprietary AI models to automatically convert visual and auditory elements of an ad into rich metadata. Instead of manual data entry, the AI identifies objects, color palettes, transcriptions, and even "attention spikes" within a video. This granular tagging enables semantic search across a brand’s entire creative library, making it easy to find high-performing assets and understand which specific creative components drive consumer engagement.
Yes. SmartAssets can improve Return on Ad Spend (ROAS) by offering "pre-flight" predictive analytics. By comparing new creatives against historical campaign data and demographic-specific trends, the platform forecasts performance before a single dollar is spent on media. Brands can then implement prescriptive recommendations—such as adjusting a tagline or a call-to-action—to ensure their content is optimized for the highest possible conversion rate across different regions and platforms.
SmartAssets includes an automated quality control and compliance engine. Brands can configure unique sets of rules based on internal brand guidelines, platform-specific requirements (like those for YouTube or Meta), and regional legal regulations. The AI automatically flags non-compliant assets—such as incorrect logo usage or missing legal disclaimers—ensuring that every ad is "safe" and on-brand before it goes live. It's especially helpful for highly regulated industries, like legal or pharma.