market research
Market research products from The Harris Poll
Conduct and analyze market research in real time with cutting-edge technology for modern researchers.
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Unleash brand insights with AI-powered tools
Since 1965, The Harris Poll has been a leader in research, polling millions of people on the trends that are shaping our modern world. Harris Quest is a suite of technology for researchers, built from decades of empowering marketers with real-time, trusted insights.
QuestBrand
Learn where you stand
Understand the perceived value of your brand with a brand equity score based on QuestBrand’s industry-vetted model. Measure brand momentum, consideration, quality, and familiarity for yourself and your competitors.
Measure your brand equity
QuestDIY
Create, target, and deploy surveys in minutes
Craft customized marketing research surveys using AI and monitor the results in real time in a comprehensive analytics dashboard.
Conduct custom research
QuestIC
Build an insight community
Bring customers into a unique brand community platform to research and test your marketing strategy. Better understand campaign effectiveness and user habits while also trialing a comms plan or a new concept—all in one place.
Connect with your customers
BERA.ai
Link brand strategy to actual business outcomes
AI-powered diagnostics and predictive analytics help measure the impact of brand strategy decisions, predict outcomes, and drive growth faster.
Dive deep into your brand
Into the cloud
Elevate your research POV on Into the Cloud
The 2025 Halloween Ad Champions Report
We analyzed 200+ ads and surveyed 1000 Americans to see which Halloween candy ads are killing it.
ResearchAI is revolutionizing market research
Teams that figure out how to pair human judgment with machine speed are going to run laps around the rest.
ResearchWhy podcast advertising deserves your marketing budget
It's more trustworthy than other mediums.
ResearchRequest a demo
Get your head in the Cloud.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.