QuestBrand lets you deepen your understanding of your brand—and your competition—by tracking progress over time, using concrete metrics. With data on more than 1,000 brands, the platform helps better segment and target audiences, measure campaign effectiveness, and effectively market in the moment.
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QuestBrand is The Marketing Cloud's brand tracking software—your daily refreshed brand intelligence engine. It tracks brand equity, ad recall, campaign performance, and competitor benchmarking across 1,000+ brands and 21 markets. With QuestBrand, you can see where your brand is today and anticipate where it’s moving tomorrow.
Most syndicated trackers offer quarterly reports with no customization. QuestBrand offers daily refreshed data, customizable reporting, and unique features like emotional drivers of brand equity and automated reporting. It’s built for leaders who need boardroom-ready insights today, not months later.
Yes. With our Exclusive Insights feature, you can add up to four custom brand questions or metrics that track over time, visualized directly in the QuestBrand dashboard. This gives you bespoke brand data alongside industry-standard benchmarks.
QuestBrand users can leverage QuestDIY to draft and launch custom surveys to gain deeper consumer insights, as well as QuestIC to create bespoke insight communities that allow for longitudinal tracking of attitudes and opinions.