Introducing Agent Cloud

If you work in marketing, you’ve probably felt the tension: Everyone wants the upside of AI, but nobody wants the chaos that comes with a dozen tools, scattered logins, and question marks around data security.

Agent Cloud is our answer. It’s The Marketing Cloud’s new, secure platform that puts today’s best multimodal models and purpose-built assistants behind a single login.

No juggling subscriptions. No governance nightmares. Just a clean, unified way to get real work done across creative, media, comms, and research.

“Having instant access to all the latest AI models in one secure, centralized platform has been a game-changer,” says Jim Stiefelmaier, Innovation Strategy Director at Yamamoto. “The ability to seamlessly switch between models has boosted our team's productivity and streamlined our workflows.”

Read on to learn about what sets Agent Cloud apart, and bookmark the digital version of our new book, The Robots Are Coming, if you're eager to stay ahead of the curve.

Why we built it

AI adoption is accelerating, but “bring-your-own-AI” experiments don’t scale—especially when client data, compliance, and cost controls are on the line.

Agent Cloud gives your team a single, governed entry point to the leading LLMs and AI tools, plus an easy way to roll out custom assistants that can be shared easily across an organization.

“We wouldn’t be able to scale AI at the rate we need without Agent Cloud,” says Michael Lamp, Chief Digital & Social Officer at HUNTER. “It’s the definition of working smarter with technology.”

What makes Agent Cloud different 

“Agent Cloud unlocks the full range of what AI tools can do for modern marketers,” says Elspeth Rollert, CEO of The Marketing Cloud.

“It removes the guesswork and lets your team dive right into the applications that drive impact.”

All the best models, in one place

• Access GPT-5, Claude Sonnet 4, Grok 4, Gemini 2.5 Pro, plus image and video tools like Imagen and Veo3, with more integrations on the way.
  
• Swap models on the fly to get the best output for creative ideation, research synthesis, media planning, and more.

Security-first by design

• Your organization’s data inside Agent Cloud is never used to train any LLMs.

Custom assistants your teams will actually use

• Spin up fully customizable assistants grounded in your brand guidelines, datasets, and workflows, then share them across teams and markets.
  

Streamlined budgets

• One annual base fee, then pay only for what you use. Finance no longer has to wrangle dozens of one-off AI subscriptions.

Ready to try it?

If you’re done muddling through BYOAI or collecting haphazard point solutions and want a secure, flexible way to scale what works, Agent Cloud is here.

Schedule a demo anytime, and then visit our new content library that dives into the intricacies of agentic AI and what it means for research, comms, creative, and media.