Brands and agencies can’t do their jobs effectively without data they can trust. Unlock Surveys is our global respondent supply and identity backbone, enabling targeted Consumer and B2B sampling to power insights. Since its inception, Unlock has been an environment where validated respondents feel their time is valued and trust is gained for the next era of data collection.
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Unlock Surveys is the global respondent supply and identity backbone for The Marketing Cloud. It provides brands and agencies with direct access to a proprietary panel of nearly a million vetted consumers across the US, Canada, and the UK. Unlike generic survey tools, it is built to power the entire marketing lifecycle—from initial consumer sampling and brand tracking to the final stages of media measurement and activation.
To combat the rising complexity of survey fraud, Unlock Surveys utilizes a sophisticated longitudinal monitoring system. The platform tracks respondents across more than 800 unique attributes to detect inconsistencies or bot-like behavior before they can impact research results. By combining proprietary technical defenses with rigorous respondent vetting, the platform ensures that the insights are derived from validated human participants, maintaining high trust for boardroom-level decision-making.
The platform offers deep profiling depth, maintaining over 150 demographic, psychographic, and behavioral attributes for each respondent. This allows researchers to go beyond basic age and gender filters to target specific niche audiences—such as "early tech adopters" or "eco-conscious urban parents"—without wasting budget on non-qualifying leads. This granular data ensures that surveys are high-intent and relevant, which significantly improves completion rates and data accuracy.
Unlock Surveys is designed for modern data portability. It provides clean-room-ready IDs and Hashed Email addresses (HEMs) that allow brands to align survey responses directly with their own first-party identity graphs. This integration enables audience enrichment, where qualitative survey insights are used to refine quantitative media segments. Consequently, marketers can move from "finding out what people think" to "reaching the people who think that" in a single, streamlined workflow.