QuestIC empowers strategic decisions by connecting with your customers in a tailored insight community built for advanced research methodologies. Build brand loyalty and engagement while enjoying an always-on gauge of how your customers feel.
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QuestIC is an AI-powered insight community platform designed for longitudinal, "always-on" engagement with a brand's most important audiences. While QuestDIY is optimized for rapid, one-off quantitative surveys, QuestIC focuses on co-creation and deep qualitative research. It allows brands to build a custom-built, private community of vetted consumers to "pressure-test" ideas, refine creative, and maintain a continuous feedback loop over months or years.
The platform features a robust suite of multi-channel qualitative tools, including moderated forums, live chats, and sequential diaries. These tools allow researchers to capture "System 1" insights—the immediate, emotional reactions consumers have to products or ads—rather than just quantitative data. By hosting virtual workshops and activity logs, brands can uncover "need gaps" in their product portfolio that standard surveys often miss.
QuestIC leverages AI-guided scripting and analysis to streamline the research workflow. Community managers can use the AI Assistant to instantly draft discussion guides or survey questions tailored to the community's specific profile. Post-field, the AI helps synthesize hundreds of qualitative responses from forums and diaries into thematic personas and sentiment summaries, reducing the time spent on manual coding and allowing for boardroom-ready reporting in hours.
Yes. QuestIC is built for global scalability, offering native-language support and automated translation for international communities. To ensure data integrity, the platform utilizes fingerprint technology and advanced demographic screening to vet every participant. This ensures that the community consists of real, high-intent individuals, protecting the brand from "professional survey takers" and ensuring that insights reflect authentic consumer behavior.