The Marketing Cloud

Enterprise-grade access to major LLMs, plus the ability to create custom AI assistants.

Agentic AI in 2026: What the future holds

Experts from The Marketing Cloud and Stagwell on what to expect in the coming year.

AI is revolutionizing market research

Teams that figure out how to pair human judgment with machine speed are going to run laps around the rest.

Agentic AI will radically change influencer marketing

Here's how the field is set to change.

Communications

Agentic AI, explained

Here's what to know as we head into 2026.

Should you hire a prompt engineer?

Determining whether you need a full-time expert, the right martech tools—or both.

Use cases for agentic AI—present & future

Here's where the tech stands, and where it's headed.

How QuestDIY uses AI to simplify survey writing

Consider it a drafting & research assistant that never sleeps.

10 mistakes to avoid when drafting your market research survey

From leading questions to inconsistent answer scales, here’s what to keep in mind.

ID graphs & data clean rooms: What to know

These complementary technologies can change how you leverage data.

Return on Ad Spend, explained

A metric for marketing to prove its worth.

Media

The importance of vetting influencers

Here's how AI can help save money (and future headaches).

Communications

Myths about AI and marketing

Debunking some common canards.

4 steps to follow for your market research project

Stop wasting time on inefficient research!

What's the future of interactive sports?