Today, The Marketing Cloud (formerly Stagwell Marketing Cloud) is officially launching its new platform. The rebrand from Stagwell Marketing Cloud to The Marketing Cloud isn’t just cosmetic. It reflects a commitment to simplicity, integration, and AI‑driven performance.
If you’ve ever felt buried under a dozen disjointed martech tools, each with its own login, billing cycle, and endless learning curve, consider that headache officially over.
The Marketing Cloud Platform is your one‑stop dashboard for discovering and executing AI‑powered marketing solutions—no matter whether you’re deep in market research, crafting creative assets, sharpening your next press pitch, or fine‑tuning a cross-platform media buy.
Read on to discover how the platform can accelerate your marketing vision—and how one brand used it to cut external creative-agency spend by 70%.
“Our vision for the Platform is to harness the full power of our data—the oxygen that fuels AI—making it accessible and actionable for every marketer,” says Elspeth Rollert, CEO of The Marketing Cloud. “By integrating AI into every facet of the Platform, we aim to streamline repetitive tasks, scale high‑performance content creation, and ultimately build a 24/7 marketing experience with AI agents that empower marketers to achieve more, wherever they are.”
There are countless AI-powered martech solutions—but The Marketing Cloud is backed by the invaluable, proprietary data from the Stagwell challenger network.
“Without differentiated data, AI is just guesswork," Mansoor Basha, CTO of the Marketing Cloud, adds. "By infusing our tools with rich attitudinal and behavioral insights, we enable marketers to make decisions grounded in how real people think, feel, and act. The Platform isn’t just a place to run campaigns—it’s a living intelligence system, constantly refreshed by proprietary data flows. That means our customers are always operating from the most current view of the market.”
Today’s marketing teams are scattered, often using disparate tools that don’t connect. You build a dashboard in one product, your designer works in another, and meanwhile you’re scrambling to export, email, and reconcile versions.
The Marketing Cloud Platform solves this with centralized workspaces that co‑locate data and assets. Everyone stays on the same page, literally and figuratively. Visual assets created with Propellers could then be scored and optimized by SmartAssets, pre-flight. Once those campaign assets are perfected and launched, the AI-driven campaign management tool, SET, can ensure you’re getting the best ROI across multiple channels.
Early adopters are already raving about the results—including the cost savings involved when tasks can be brought in-house.
“By utilizing Propellers and SET through The Marketing Cloud Platform, we’ve reduced our expenses on external creative agencies by 70%,” reports Julie Marchant‑Houle, CEO of ESTYLE. “We eliminated agency fees and high production costs, reallocating more funds into working dollars—and we now have a wealth of content we wouldn’t have otherwise.”
“Through The Marketing Cloud Platform, we’ve reduced our expenses on external creative agencies by 70%.”
—Julie Marchant‑Houle, CEO of ESTYLE
Whether you’re an existing customer eager to dive into the new dashboard or a curious prospect hunting for your next AI advantage, learn more about how The Marketing Cloud Platform can change the way you work. Your next breakthrough could be right around the corner.
