Newsroom

PRophet was honored with the distinction of "Best Media Outreach Platform."

Lindsay Hong, SmartAssets co-founder and CEO , explains how big data can be used to predict which creative assets work best in different media environments.

“If you’re a traditional people-oriented company, regardless of the industry, you need to reexamine things,” says John Kahan, Stagwell's Chief AI Officer.

We have a new name, a new platform, and a new vision for martech's future.

The Microsoft and IBM alum brings a wealth of experience to bear when it comes to navigating AI strategy.

Stagwell appoints Brady to the top spot of the consumer tracking and behavioral unit of SMC.

Axios reports on ARound's collaboration with the LA Rams, Princess Cruises, and Uber Eats.

SmartAssets's Lindsay Hong on making data-driven creative decisions that "are not conjecture, they’re statistically significant."

SmartAssets CEO Lindsay Hong on why the future is way more than DCO and bland templates.

SmartAssets CEO Lindsay Hong on how to make AI work for you. The answer? Add plenty of data.

The SmartAssets co-founder on why creative teams are so excited about the tool.

Stagwell Marketing Cloud CEO Elspeth Rollert breaks down the concrete benefits of martech solutions.

Mansoor Basha, CTO of Stagwell Marketing Cloud, on new technology's impact.

Aaron Kwittken, CEO of PRophet, weighs in on how AI can gauge the "mediability" of PR pitches.

Launching at SXSW, the tool will be part of a suite of new AI-powered products aimed at public relations professionals.

The holding company says the partnership could result in simplified workflows and improved connections across platforms.

Could the marketing ecosystem slowly be shuffling toward a post-walled garden era — and might generative AI be an accelerant for the evolution?

A year after its acquisition of Maru, Stagwell Marketing Cloud is putting the tech expertise of Maru to good use by rolling out a suite of AI-based research products.

Retailer Target has been integrated into an AR mini-game.

The move to value-based billing is marketers’ next-gen competitive edge.

ARound, from global marketing and technology company Stagwell, may be the AR breakthrough the sports world has been waiting for.

Augmented reality features will be available during home games and away game watch parties.

The platform uses AI to categorize assets with a brand’s creative library and measure the impact of its ads through performance data.