A social listening tool that digs deep and drives impact

Do you ever feel like you’re drowning in dashboards and data, while still missing the real online conversations that matter to your brand or agency?

Enter Glystn, the newest tool that we’ve integrated into Agent Cloud (The Marketing Cloud’s agentic solution, which unlocks access to major LLMs and image/video tools, as well as the ability to build custom agents and use third-party applications.)

What is Glystn, exactly?

Glystn isn’t another social listening tool that simply counts mentions. It’s an always-on analyst that understands context and nuance. 

Tailor-made for brand strategists, influencer agencies, and consumer insight teams, Glystn uses "Deep Listening" to analyze millions of real text and audio conversations across Instagram and TikTok. 

Here are specific ways Glystn helps your team stop guessing and start strategizing.

Glystn for influencer discovery and intelligence

This is Glystn’s powerhouse, and a major way that users are leveraging the tool. The old-school way of influencer marketing—picking partners based on follower count—is a dead-end. Glystn’s own data shows that micro-creators (10K-100K followers) engage audiences at a rate 3:1 higher than mega-celebrities.

The question is: How do you find the smaller-scale influencer that’s the right fit?

Instead of searching for something useless like "beauty influencers with 1M+ followers," tap Glystn to drill down on what actually matters for your proposed partnership. 

Prompts to try: 

• “Find me mid-tier (less than 100k followers) influencers in the wellness space who would be a good fit for my new unisex sneaker launch.”
  
  
• “Find creators who are NOT in fashion but whose audiences show a high affinity for ‘sneaker culture’—specifically look for gamers, urban photographers, or breakdancers.”
  
  
• “Search for female creators who frequently review or style ‘men’s’ sneakers, focusing on those who discuss sizing inclusivity and unisex fit.”‍

‍Glystn for deep listening & narrative trends

Your 45-year-old CMO might be a creative genius, but she’s probably not that attuned to streetwear among the 14-to-29-year-old set.

With Glystn, you can quickly audit your brand's positioning before launching a campaign. You’re looking for spots where your proposed paid messaging would ring hollow against organic conversation.

Prompts to try:

• "Use deep listening to analyze the current conversation among Gen Z regarding unisex footwear and clothing.”
  
  
• “Identify the emerging ‘permission structures’ in workplace fashion—specifically, what types of sneaker silhouettes are now considered acceptable in ‘business casual’ environments?”
  
  
• “Conduct a ‘fallout analysis’ on recent high-profile unisex sneaker drops—what are the specific complaints about sizing or colorways that competitors are ignoring?”

More ways your team can leverage Glystn

If you’re still wrapping your head around how Glystn can help your brand or agency tap into the real-time zeitgeist, here are a few more hypothetical prompts to consider.

• The "silent" audience finder:
  "Map the 'dominant conversation modes' for [demographic] that [competitors] are currently ignoring in their paid media."
  

• The conversation tracker
  "How do people naturally talk about [problem]? What language and frames do they use? Give verbatim quotes.”
  
  
• Brand safety vetting
  “Analyze [Instagram creator’s URL] for a potential brand campaign. Check audience fit, content authenticity, and brand safety concerns.”
  

• The "context" detective:
  "Analyze the visual settings of the top 50 performing user-generated videos for [Product Category] and describe the main elements and common themes.”
  
  
• The trend timeline analyzer
  “Split [topic] into four 2-week segments. Label each theme: Rising, steady, or fading.”

‍Ready to Glystn to the audiences that matter?

Glystn is one of the latest third-party tools that have been integrated into Agent Cloud. 

If you're interested in learning how Agent Cloud can unlock access to AI agents like these—as well as to enterprise-grade LLMs and the ability to build your own custom AI assistants—just click the button below.