The Marketing Cloud

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Your brand is in crisis—now what?

For modern comms teams, understanding emotional drivers is key.

Why Reddit matters so much to your AI reputation

The Marketing Cloud

LLMs are hungry for the authentic human feedback that the site holds.

3 quick wins to improve AI visibility and reputation

You don’t need to be an expert in AEO and GEO to make swift improvements.

Why do LLMs view brands more critically than human consumers do?

The Marketing Cloud

Exploring the perils of the AI ‘perception gap.’

How to track communications ROI

“Words can be computational now. Words are data.”

Aaron Kwittken, founder and CEO of PRophet Earn, on how ML and AI will change the way comms pros measure success

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Communications

stories

The Pulse of Cannes

The Marketing Cloud

A new decision-intelligence platform teases out what really made an impact during 2026's International Festival of Creativity.

How human-validated synthetic audiences accelerate marketing success in 2026

The Marketing Cloud

How human-validated synthetic audiences accelerate marketing success in 2026

The ultimate guide to social listening: Glystn vs. LLMs (Large Language Models) for real-time brand insights

The Marketing Cloud

Don't sacrifice accuracy for convenience.

Agentic AI will radically change influencer marketing

The Marketing Cloud

Here's how the field is set to change.

Hey, PR agencies: Stop trying to build your own tech!

Rather than creating bespoke platforms from scratch, license best-in-class ones.

Run, Crawl, Walk: Thoughts from PRSA ICON 2024

PRophet’s CMO reflects on a jam-packed week.

How AI and PRophet Earn helped me solve the problem of dust

Inventing & pitching an answer to my woes.

The importance of vetting influencers

The Marketing Cloud

Here's how AI can help save money (and future headaches).

Should your brand invest in virtual influencers?

The field is more than a novelty, but not yet an industry disruptor.

PRophet's CMO on their Webby win

"We're all about helping our customers, and we are supremely focused on solving business challenges."

What is an influencer campaign brief, and why do you need one?

Creating a campaign brief for your influencer partnerships is the first step to a successful collaboration.

Why press releases aren’t dead—and how to take yours to the next level

From tools that increase efficiency to optimizing the basics, here’s how to bring life back into your press releases.

The marketer’s guide to media monitoring

Rula Al-Nasrawi

Media monitoring is the process of gathering, tracking, and evaluating information about your brand from a variety of media sources. Here’s how to get started.

What you need to know about measuring and improving brand equity

Brand equity describes the value a brand holds in the eyes of its customer and the market. Here's how to measure it and take it to the next level.

How to track communications ROI

People, process, and technology are at the heart of making the impact of your comms efforts concrete.

Build a better brand story by making customers the heart of your messaging

Whitney Rudeseal Peet

From avoiding jargon to listening to customer calls, here’s how to create a brand story that separates you from the pack.

How the proliferation of AI is impacting brand safety

Is AI helping or hindering businesses in their efforts to avoid threats to brand safety?

Choosing the right influencer for your brand

Fruitful influencer partnerships require two main things: Brand and audience alignment. Here's how to create and nurture both.

3 social media experts on how to go viral

Whitney Rudeseal Peet

Here are 9 ways to increase your likelihood of going viral on social media, straight from pros in the field.

A PR veteran on how to bring your values to work

PRophet CEO and founder on career pivots, being a mission-driven PR professional, and more.

More on Into the Cloud

The Marketing Cloud brings privacy-safe ID boost to Data 360 customers

The Marketing Cloud

Stagwell ID Graph is now available to Salesforce Data 360 customers, delivering expanded audience reach and activation through zero-copy Clean Room technology.

Your brand is in crisis—now what?

For modern comms teams, understanding emotional drivers is key.

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