BERA.ai
Link brand strategy to business outcomes
BERA’s Brand Explorer turns brand data into action. With real-time tracking, AI-powered diagnostics, and predictive analytics, it connects brand strategy to business outcomes—helping you measure impact, predict outcomes, optimize decisions, and drive growth faster.
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Brand metrics
Track the 5Ps—product, price, place, promotion, and positioning—to see what’s driving brand performance and where to optimize.
Tailored metrics
Tweak metrics and apply algebraic logic to build tailored KPIs directly within the platform.
Custom audiences
Filter demographics, geographies, engagement, and footprint data to target the right consumers.
Automated positioning briefs
Activate brand positioning with insights and visual inspiration that spark creativity.
Funnel optimization
Set pre/post periods to gauge marketing impact on funnel progression and boost engagement, conversions, and loyalty.
Frequently Asked Questions
How does BERA.ai enable brand forecasting?
How does the platform quantify the ROI of brand investment?
Can BERA.ai integrate with my existing MMM and BI tools?
What data powers BERA.ai and how accurate is the forecasting?
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Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.