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Let’s be honest: Short-sighted implementation of AI tools can wreak havoc
It’s time to plan for a future that’s sustainable and humane, as well as profitable.
MarTechHow human-validated synthetic audiences accelerate marketing success in 2026
Synthetic audiences may sound like science fiction, but they are revolutionizing digital marketing and audience targeting.
CommunicationsThe ultimate guide to social listening: Glystn vs. LLMs (Large Language Models) for real-time brand insights
Don't sacrifice accuracy for convenience.
CommunicationsIgnoring AI tools? Your employees are being left behind.
"If you’re proselytizing about 'AI being the future' while failing to invest in GenAI training or tools, you’re doing everyone a disservice."
Elspeth Rollert, CEO of the Marketing Cloud
MarTech
Introducing Agent Cloud's AI marketing toolkit
Turnkey tools to make your marketing efforts a breeze.
MarTechLet’s be honest: Short-sighted implementation of AI tools can wreak havoc
It’s time to plan for a future that’s sustainable and humane, as well as profitable.
MarTechWhy you need custom AI agents, not just better chats
Invest the time in tools that are repeatable, shareable, and scalable.
MarTechA social listening tool that digs deep and drives impact
Glystn puts your team's finger on the pulse of real-time online conversations.
MarTechMedia
Let's hear it for MadTech
Bridging MarTech and AdTech, it points the way to an integrated future.
MediaBoost your creativity, from brief to launch
Propellers is your tireless AI brainstorming partner.
MediaHow marketers can avoid the AI slop loop
Let's work together toward a slop-free future!
MediaDoes AI slop have an upside?
Maybe there's something to celebrate here. Then again...
MediaResearch
Introducing QuestRQ: This is what real-time reputation tracking looks like
The latest tool from HarrisQuest is a gamechanger.
ResearchQuestDIY + Displayr: Better together
The integration is a boon for market researchers.
ResearchUNICEPTA's integration into Microsoft 365 Copilot
The data you need, in the places where decisions get made.
ResearchThe 2025 Halloween Ad Champions Report
We analyzed 200+ ads and surveyed 1000 Americans to see which Halloween candy ads are killing it.
ResearchCommunications
How human-validated synthetic audiences accelerate marketing success in 2026
How human-validated synthetic audiences accelerate marketing success in 2026
CommunicationsThe ultimate guide to social listening: Glystn vs. LLMs (Large Language Models) for real-time brand insights
Don't sacrifice accuracy for convenience.
CommunicationsHey, PR agencies: Stop trying to build your own tech!
Rather than creating bespoke platforms from scratch, license best-in-class ones.
CommunicationsRun, Crawl, Walk: Thoughts from PRSA ICON 2024
PRophet’s CMO reflects on a jam-packed week.
Communications