Into the Cloud
Elevate your POV with researched and reported content for modern marketers.
Latest stories
Zero-party data could save your brand
It's offered up freely, and makes personalization a breeze.
MarTechIgnoring AI tools? Your employees are being left behind.
"If you’re proselytizing about 'AI being the future' while failing to invest in GenAI training or tools, you’re doing everyone a disservice."
Elspeth Rollert, CEO of the Marketing Cloud
MarTech
3 simple lessons for smooth AI adoption
Quick tips to boost how your team uses new tech.
MarTechIntroducing The Marketing Cloud Platform
Built by marketers, for marketers.
MarTechZero-party data could save your brand
It's offered up freely, and makes personalization a breeze.
MarTechShould marketers be freaking out about AGI?
The expert consensus remains: Not just yet.
MarTechStay connected with
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Media
Human, meet loop
Embrace the tech, but don't skip quality control.
MediaHow marketing a vibe creates passionate consumers
How vibes marketing creates passionate consumers
MediaWhy DOOH advertising matters—and how to measure its impact
The right martech tools help identify your reach.
MediaThe importance of 1P data—and how to leverage it
Are you letting an important asset go to waste?
MediaResearch
Why podcast advertising deserves your marketing budget
It's more trustworthy than other mediums.
ResearchWhere Americans plan to spend money in 2025
Exploring consumer trends with Harris QuestDIY.
ResearchHow concerned are Americans about microplastics?
A Harris QuestDIY survey shows that consumers are anxious—and hungry for regulation.
ResearchIt's October. Are you already behind on holiday shopping?
According to our latest QuestDIY survey, you might be.
ResearchCommunications
Hey, PR agencies: Stop trying to build your own tech!
Rather than creating bespoke platforms from scratch, license best-in-class ones.
CommunicationsRun, Crawl, Walk: Thoughts from PRSA ICON 2024
PRophet’s CMO reflects on a jam-packed week.
CommunicationsHow AI and PRophet Earn helped me solve the problem of dust
Inventing & pitching an answer to my woes.
CommunicationsThe importance of vetting influencers
Here's how AI can help save money (and future headaches).
CommunicationsGet marketing insights from the experts
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