Into the Cloud

Elevate your POV with researched and reported content for modern marketers.
Why sentiment analysis alone is leaving your brand vulnerable
It’s not time to ditch standard tools, but they should be paired with emotional analytics.
Communications
Latest stories
Your brand is in crisis—now what?
For modern comms teams, understanding emotional drivers is key.
Communications
The Marketing Cloud brings privacy-safe ID boost to Data 360 customers
Stagwell ID Graph is now available to Salesforce Data 360 customers, delivering expanded audience reach and activation through zero-copy Clean Room technology.
MarTech
Ignoring AI tools? Your employees are being left behind.
"If you’re proselytizing about 'AI being the future' while failing to invest in GenAI training or tools, you’re doing everyone a disservice."
Elspeth Rollert, CEO of the Marketing Cloud
Read the story
The Marketing Cloud brings privacy-safe ID boost to Data 360 customers
Stagwell ID Graph is now available to Salesforce Data 360 customers, delivering expanded audience reach and activation through zero-copy Clean Room technology.
MarTech
Introducing Numetrix
Rebranding from The People Platform and evolving the possibilities of behavioral intelligence.
Media
What brands and marketers in the wellness space need to know this September
Digging deep into audience data with Stagwell Agentic Targeting System (SATS)
Media
Wouldn't you love to automate governance and compliance?
Highly regulated industries, like sports betting, can seriously reap the benefits of AI tools.
Media
QuestDIY + Displayr: Better together
The integration is a boon for market researchers.
Research
UNICEPTA's integration into Microsoft 365 Copilot
The data you need, in the places where decisions get made.
Research
The 2025 Halloween Ad Champions Report 
We analyzed 200+ ads and surveyed 1000 Americans to see which Halloween candy ads are killing it. 
Research
Why sentiment analysis alone is leaving your brand vulnerable
It’s not time to ditch standard tools, but they should be paired with emotional analytics.
Communications
Your brand is in crisis—now what?
For modern comms teams, understanding emotional drivers is key.
Communications
Why Reddit matters so much to your AI reputation
LLMs are hungry for the authentic human feedback that the site holds.
Communications