Today’s marketing leaders are stuck. They’re drowning in disconnected data and relying on a patchwork of martech tools that don’t talk to each other.
As a result, the journey from “insight” to “impactful marketing action” is far from simple. And that means money is left on the table while the right audiences are out of reach.
What is Stagwell Agentic Targeting System (SATS)?
Stagwell Agentic Targeting System (SATS) is an enterprise-grade, privacy-first audience intelligence platform engineered specifically for modern marketing leadership.
SATS translates deep behavioral and attitudinal consumer insights into high-value campaigns by combining:
A cutting-edge, secure infrastructure (powered by Palantir Foundry).
The foundational edge of the Stagwell network’s proprietary data from HarrisQuest, BERA.ai, The People Platform, and Unlock.
The robust Stagwell ID Graph, which maps across 260 million US consumers and 123 million households.
Because it is designed specifically for marketers rather than data scientists, SATS features a conversational AI interface that acts as your strategic thought partner.
SATS in action
SATS brings your entire audience intelligence process into a single, unified workflow spanning five key stages that take you from insight to activation.
Here’s a simple walk-through of how SATS works for you across each step.
Explore: Forget wrestling with clunky dashboards. Understand and create audiences using your first-party data plus proprietary Stagwell insights on what audiences think. Then run complex data queries by chatting with the intuitive AI interface (“Find me mothers age 25–35 who exercise regularly and purchase cosmetics”). This allows you to easily understand and create audiences, uncovering deep, meaningful consumer behavior insights without needing a technical background.
Scale: Once you’ve pinpointed your ideal targets, SATS helps you grow your reach seamlessly. You can transform your tightly targeted seed segments into expansive, high-fidelity lookalike audiences. This expands your niche discoveries into scaled audiences ready for broader impact.
Activate: Move directly from planning to execution. SATS allows you to accelerate multi-channel launches by piping your rich audience insights straight into your preferred activation platforms. Whether you are launching cross-channel campaigns or extending your reach onto social media and third-party networks, your audiences are media-ready and optimized from day one.
Monitor: Once your campaign is live, SATS gives you the visibility to see exactly what is working (and what isn’t). You can track your high-stakes campaign performance in real time across your entire marketing mix.
Optimize: Finally, SATS closes the loop by helping you maximize your return on investment. Using secure AI, you can track and optimize your cross-channel performance as it happens. The platform continuously helps you learn how to refine your audiences, tweak your creative assets, and adjust your spend allocations for maximum effectiveness.
Ready to see what SATS can do for you?
Join businesses like GSTV that are already leveraging SATS to build the perfect audiences. Connect with a member of our team to discuss your marketing goals and request a demo to see how SATS can transform your audience intelligence today.
