Media

Online reactions to a new holiday campaign were harsh—but did they miss the point?

Waking up from ad fatigue

Manal Yousuf

What it is, why it happens, and how to beat it

Return on Ad Spend, explained

The Marketing Cloud

A metric for marketing to prove its worth.

Regulatory compliance is a drag. AI can help.

SmartAssets takes the headache out of compliance.

The trouble with gift ads

Exploring a genre that's in love with cliché.

What's the future of interactive sports?

The Marketing Cloud

Unpacking the potentials of AR and VR at Sport Beach.

Lindsay Hong on the genesis of SmartAssets

“I’m optimistic about the future of AI and advertising.”

Are sports fans ready for AR and VR?

Survey data has some good news for brands looking to tell stories in this space.

ARound is a game changer for fans & brands

Augmented reality energizes the live sports experience.

What is creative asset tagging?

It's all about efficiency, consistency, and collaboration.

Is your creative team still wasting time on A/B tests?

Generative AI tools can help make creative asset production more efficient.

2023 gave us reasons to be optimistic about the film industry

The data shows that streaming isn’t killing off the IRL theater experience just yet

What is ad tech?

Alicia Marie Beatty

Understanding the ad tech ecosystem, and how to harness its power.

The anatomy of a great Valentine’s Day ad

How humorous ads and the romanticism of singledom have become the new Valentine’s Day coupling.

The anatomy of an iconic holiday ad

Historical lessons from advertorial, print, and media that unravel the creative drivers of festive advertising success.

The beginner’s guide to media mix modeling

Sarah Dotson

Two media mix modeling experts answer questions about how to get the most out of your marketing spend.

Meet the team bringing performance and creative together in a new SaaS tool for marketers

Sarah Dotson

The tool uses AI to analyze ad creative, suggest edits based on performance data, and enhance creative assets.

How to track media ROI

Manal Yousuf

What does media ROI mean? How should businesses choose the right metrics for their media campaigns? Where should automation come into play? And more.

How AI can help marketers build better audiences

Manal Yousuf

AI can turbocharge audience segmentation, personalization, and engagement efforts. Here’s how.