The Targeting Machine
Enterprise-grade audience intelligence
The Targeting Machine is a privacy-first audience platform built for marketing leadership struggling with fragmented data and disconnected tools. It leverages the Stagwell ID Graph to fuse your first-party data with third-party media data and proprietary consumer intelligence. The platform provides a deep view into what customers do and think, and the visibility required to move from insight to activation.
Request a demo
FEATURES
Proprietary consumer data sets
Unlock deep behavioral and attitudinal mindsets with Stagwell's vast proprietary data.
Agentic tools
Segment audiences dynamically with an AI interface built for marketers.
Real-time monitoring
Track high-stakes campaign performance in real time across your marketing mix.
Conversational interface
Run complex data queries on your audiences using an AI chat interface that functions as a thought partner.
Patented differential privacy
Activate sensitive customer datasets securely, powered by technology developed by Harvard’s OpenDP project.
Powered by Palantir Foundry
Leverages a secure infrastructure to integrate complex, disparate datasets at enterprise scale.
Frequently Asked Questions
What is The Targeting Machine?
How does The Targeting Machine use the Stagwell ID Graph and Palantir Foundry?
What proprietary data networks are integrated into The Targeting Machine?
How does The Targeting Machine protect consumer data?
Begin exploring The Marketing Cloud's products today.
Sign upFurther Reading
Agentic AI in 2026: What to expect
Experts from The Marketing Cloud and Stagwell reflect on how agentic AI will change the marketing game.
Agentic AI, explained
“Agentic AI” was 2025’s loudest buzzy phrase and, confusingly, a term that a lot of people had trouble explaining.
Request a demo
Get your head in the Cloud.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.
Connect with a member of our team to discuss your marketing goals and see how our suite of tools can help you reach them.