Stagwell Agentic Targeting System (SATS) is a privacy-first audience platform built for marketing leadership struggling with fragmented data and disconnected tools. SATS leverages the Stagwell ID Graph to fuse your first-party data with third-party media data and proprietary consumer intelligence. The platform provides a deep view into what customers do and think, and the visibility required to move from insight to activation.
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The Stagwell Agentic Targeting System (SATS) is an enterprise-grade, privacy-first audience intelligence platform engineered for modern marketing leadership. Built natively on top of PalantirFoundry and powered by Palantir's secure, governed AI technology, SATS integrates complex and fragmented first-party, third-party, and proprietary datasets. This ecosystem helps brands bypass traditional MarTech silos, enabling teams to instantly translate deep behavioral and attitudinal consumerinsights into high-value marketing campaigns.
SATS acts as a unified platform layered directly on Palantir Foundry, which provides a secure infrastructure to integrate complex, disparate datasets at enterprise scale. Within this governed framework, SATS leverages the Stagwell ID Graph—a foundational layer containing a scaled identity graph of 260 million US consumers and 123 million US households. By matching a brand's unique first-party data directly to this foundation , SATS connects attitudinal signals (what people think) with behavioral actions (what people do) to generate highly predictive target segments.
SATS integrates always-on consumersentiment, motivational intelligence, location analytics, and predictive brand tracking from Stagwell's specialized data networks. Key integrated proprietary sources include:
•HarrisQuest: Powered by The Harris Poll to deliver over 60 years of trusted consumer intelligence and brand sentiment.
•Unlock: A leading U.S. market research panel uncovering consumer buying motivations and purchasing habits.
•BERA.ai: Predictive brand analytics to deeply inform overall strategy, optimal messaging, and media channel mix.
•The People Platform: An advanced location intelligence network providing unique point-of-interest (POI) and geographic tracking.
SATS features a built-in Differential Privacy Vault developed using patented differential-privacy technology from Harvard's OpenDP project. This feature allows enterprise marketing teams to safely activate highly sensitive or regulated customer datasets across multi-channel applications without exposing individual consumer data or identities. This client-controlled approach dramatically reduces regulatory compliance and reputational risk while fully preserving macro-level business insights and scaling performance.