Numetrix is a consumer research and location intelligence company that helps organizations clearly define, measure, and understand real-world consumer behavior, enabling more data-backed decisions about audiences, media, and investment.
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Audience measurement helps networks and brands understand who was exposed to their media, and how often., Built specifically for DOOH and place-based environments, our custom methodology produces industry-standard, currency-level metrics comparable to all other media types.
Brand lift measurement quantifies advertising effectiveness by connecting media exposure to outcomes like awareness, recall, perception, and purchase intent, helping marketers prove campaign impact and ROI beyond impressions and reach.
Numetrix combines location intelligence with customized consumer research to identify and survey the why behind real-world behavior, capturing direct feedback, consumer sentiment, and actionable insights from verified visitors.
Modeled estimates and synthetic foot traffic data rely on inferred behaviors that can be impacted by assumptions, synthetic noise, and fraud, rather than verified visitation. Numetrix delivers deterministic, real-world movement data validated at the visit level, using precise dwell-time methodology, trade area insights, and identity resolution to provide verified consumer behavior for confident decision-making.
The Insights Platform integrates multiple datasets into a unified source of truth, eliminating data silos and tool fragmentation. Create custom dashboards, analyze foot traffic, benchmark competitors, visualize trends, and uncover AI-surfaced insights to make faster, more confident decisions.