Let’s be honest: the "DIY" in market research usually comes with a massive asterisk. Yes, you can script and field a survey in minutes, but the moment you hit "export," you’re on your own. You’re left staring at a raw CSV file, trying to remember your login for a separate analytics tool, or forcing Excel to do things it wasn’t built to do.
This is why it’s big news that HarrisQuest—part of The Marketing Cloud—announced that Displayr is now natively integrated into QuestDIY.
In this partnership, QuestDIY is the fielding engine, while Displayr is the heavy-duty analysis platform (the cloud-based successor to Q Research Software).
Here’s why this matters for your 2026 tech stack.
Some DIY survey platforms are glorified form builders with shallow analytics. By baking Displayr into the platform, HarrisQuest isn't just offering better bar charts. They are providing access to Displayr’s "Edit Mode."
This is crucial, since it means you can perform actual significance testing, weighting, and complex crosstabs without exporting data to SPSS or SAS. You get the speed of a DIY tool with the statistical rigor of a full-service agency.
With a full Displayr license, the integration uses AI to clean data and, most importantly, recode open-ended text responses. If you’ve ever lost an afternoon manually coding "Other, please specify" columns, you know this feature alone practically justifies a subscription.
Most survey tools export static JPEGs. If your CMO asks to change a color or filter a chart during a review, you have to go back to the source and re-export. Displayr is famous for its native PowerPoint integration that creates editable, data-linked charts. You can update the data in the deck instantly, no rebuilding required.
Marketers don't simply need more tools, they need tools that play nicely together and drive impact. The QuestDIY x Displayr integration allows teams to run agile research that doesn't look agile. It’s another way The Marketing Cloud helps you work smarter, not harder.
You can learn more about QuestDIY (and request a demo) here.
