Our mission
The Marketing Cloud is empowering modern marketers with technology that pairs power and precision.
As modern marketers face growing customer and business expectations, they must also be technologists to maximize performance.
That’s where we come in.
Latest stories
Myths about AI and marketing
By
The Marketing Cloud
Debunking some common canards.
MarTech
Should your brand invest in virtual influencers?
By
Manal Yousuf
The field is more than a novelty, but not yet an industry disruptor.
Communications
Brands Making a Splash: e.l.f. Cosmetics
By
Scott Indrisek
A "Dickish" ad campaign pays off.
Research
Taking the temperature of the 2024 Summer Olympics
By
Scott Indrisek
Who’s excited, how they’re watching...and what’s this about breakdancing?
Research
Fake meat, fake beer, real opinions
By
Scott Indrisek
Harris QuestDIY helps us gauge sentiment toward meat alternatives & NA beverages this BBQ season.
Research
4 steps to follow for your market research project
By
The Marketing Cloud
Stop wasting time on inefficient research!
Research