Pulse

The decision-intelligence platform for a new era of communicators

Expectations are accelerating, but decision clarity is falling behind. Pulse closes the gap by turning emotional signals into strategic intelligence, helping leaders assess what matters, anticipate what’s next, and act before it's too late.

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Features

CCO Command Center that spotlights emerging risks and opportunities, suggests where to allocate resources, and gauges current brand perception

Product Highlights

Analytics that uncover why hot-button topics and issues are so inflammatory, allowing so comms team to shape the right messaging

Product Highlights

Gap assessment modules to determine how far a brand’s messages are from resonating with target audiences

Product Highlights

Dynamic metrics that clearly show the effectiveness of communications

How it works
Assess
Know where to focus—right now.
Pulse helps leaders separate real risk from noise, understand what matters most, and focus attention, people, and resources where they can have the greatest impact.
Anticipate
See what's coming around the corner.
Pulse helps leaders understand where issues, risks, and opportunities are headed before perceptions harden, narratives spread, or issues grow.
Act
Move with clarity and confidence.
Pulse helps leaders respond with greater confidence, align leadership around the right action, and choose messages that resonate emotionally, not just logically.
Frequently Asked Questions
How is Pulse different from social listening, media monitoring or sentiment analysis?
What kinds of decisions does Pulse help communications leaders make?
When should a communications leader use Pulse?
Does Pulse replace our existing communications tools or research partners?
What value does Pulse create for the CCO and leadership team?

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Further Reading
Agentic AI in 2026: What to expect
Experts from The Marketing Cloud and Stagwell reflect on how agentic AI will change the marketing game.
Agentic AI, explained
“Agentic AI” was 2025’s loudest buzzy phrase and, confusingly, a term that a lot of people had trouble explaining.
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