Our mission
The Marketing Cloud is empowering modern marketers with technology that pairs power and precision.
As modern marketers face growing customer and business expectations, they must also be technologists to maximize performance.
That’s where we come in.
Latest stories
AI-focused marketing roles you should consider hiring for
By
Manal Yousuf
Upscale your team in 2025.
MarTech
AI 101: "Black box" anxiety
By
Louis Criso
GenAI can’t always explain itself—and here’s why that’s not so scary.
MarTech
Coca-Cola’s risky AI video bet
By
Scott Indrisek
Online reactions to a new holiday campaign were harsh—but did they miss the point?
Media
Hey, PR agencies: Stop trying to build your own tech!
By
Aaron Kwittken
Rather than creating bespoke platforms from scratch, license best-in-class ones.
Communications
Run, Crawl, Walk: Thoughts from PRSA ICON 2024
By
Jason Brandt
PRophet’s CMO reflects on a jam-packed week.
Communications
It's October. Are you already behind on holiday shopping?
By
Scott Indrisek
According to our latest QuestDIY survey, you might be.
Research