Our mission
The Marketing Cloud is empowering modern marketers with technology that pairs power and precision.
As modern marketers face growing customer and business expectations, they must also be technologists to maximize performance.
That’s where we come in.
Latest stories
Brands Making a Splash: Wendy's
By
Scott Indrisek
Gen Z is totally chicken.
Research
Regulatory compliance is a drag. AI can help.
By
Daniel Purnell
SmartAssets takes the headache out of compliance.
Media
The fate of cookies & the future of data
By
Michelle Bai
Some thoughts on Google's "cookie reversal" and what it means for marketers.
Research
Myths about AI and marketing
By
The Marketing Cloud
Debunking some common canards.
MarTech
Should your brand invest in virtual influencers?
By
Manal Yousuf
The field is more than a novelty, but not yet an industry disruptor.
Communications
Brands Making a Splash: e.l.f. Cosmetics
By
Scott Indrisek
A "Dickish" ad campaign pays off.
Research