Our mission
The Marketing Cloud is empowering modern marketers with technology that pairs power and precision.
As modern marketers face growing customer and business expectations, they must also be technologists to maximize performance.
That’s where we come in.
Latest stories
Do consumers want advertisements to shock & surprise?
By
Scott Indrisek
What a new Burger King ad campaign can teach us.
Research
How QuestDIY uses AI to simplify survey writing
By
The Marketing Cloud
Consider it a drafting & research assistant that never sleeps.
Research
10 mistakes to avoid when drafting your market research survey
By
The Marketing Cloud
From leading questions to inconsistent answer scales, here’s what to keep in mind.
Research
Why BYOAI is a bad idea
By
Louis Criso
And why purpose-built solutions are a better bet.
MarTech
ID graphs & data clean rooms: What to know
By
The Marketing Cloud
These complementary technologies can change how you leverage data.
MarTech
(What's the story) morning glory?
By
Scott Indrisek
A data-driven look at Oasis reunion fever.
Research