Our mission
The Marketing Cloud is empowering modern marketers with technology that pairs power and precision.
As modern marketers face growing customer and business expectations, they must also be technologists to maximize performance.
That’s where we come in.
Latest stories
Hey, PR agencies: Stop trying to build your own tech!
By
Aaron Kwittken
Rather than creating bespoke platforms from scratch, license best-in-class ones.
Communications
Run, Crawl, Walk: Thoughts from PRSA ICON 2024
By
Jason Brandt
PRophet’s CMO reflects on a jam-packed week.
Communications
It's October. Are you already behind on holiday shopping?
By
Scott Indrisek
According to our latest QuestDIY survey, you might be.
Research
The State of Pumpkin Spice: 2024 Edition
By
Scott Indrisek
We revisit one of our most popular QuestDIY surveys.
Research
How AI and PRophet Earn helped me solve the problem of dust
By
Alina Cohen
Inventing & pitching an answer to my woes.
Communications
Brands Making a Splash: Spotify
By
Scott Indrisek
How the music-streaming giant softened the blow of a price hike.
Research