QuestBrand

Real-time, always-on brand tracking
QuestBrand lets you deepen your understanding of your brand—and your competition—by tracking progress over time, using concrete metrics. With data on more than 1,000 brands, the platform helps better segment and target audiences, measure campaign effectiveness, and effectively market in the moment.

Product Highlights

Measure the actual impact of ad campaigns

See how your brand stacks up to the competition

Translate complex psychographic learnings into actionable decision making

Keep track of your brand's key metrics over time

Features

Real-time global data
24/7, always-on brand tracking, worldwide.
Rich data foundation
Over 30 years of syndicated brand tracker data built on EquiTrend®.
Comprehensive brand metric analysis
Measure brand momentum, consideration, quality, familiarity, and more.
Flexible brand tracking
Scalable insights that allow you to track as many (or as few) brands as your budget allows.
Robust audience segmentation
150+ demographic, psychographic, and behavioral segments.
Emotional attribute analysis
Track 25 distinct emotional attributes to drive creative and overall planning.
Frequently Asked Questions
What is QuestBrand?
How is QuestBrand different than other brand tracking tools?
Can I add custom questions in QuestBrand?
What other HarrisQuest tools work in tandem with QuestBrand?

Relevant Content

VIDEO: QuestBrand, explained
By
The Marketing Cloud
Looking for a quick but comprehensive overview of what QuestBrand can do? We've got you.
Find your competitors' weak spots
By
The Marketing Cloud
QuestBrand lets you drill down on where the competition is getting things wrong.
Real-time brand health for pitch teams
By
The Marketing Cloud
Here's why an always-on tracker is your secret weapon.

You might also like

QuestIC

Drive strategic decisions by connecting with your customers in a tailored insight community built for advanced research methodologies.

Learn More

QuestDIY

Quickly capture quality consumer feedback in 100+ countries with this easy-to-use AI-powered survey tool.

Learn More