QuestBrand

QuestBrand

Real-time, always-on brand tracking

QuestBrand lets you deepen your understanding of your brand—and your competition—by tracking progress over time, using concrete metrics. With data on more than 1,000 brands, the platform helps better segment and target audiences, measure campaign effectiveness, and effectively market in the moment.

Product Highlights

Measure the actual impact of ad campaigns

See how your brand stacks up to the competition

Translate complex psychographic learnings into actionable decision making

Keep track of your brand's key metrics over time

Features

Real-time global data

24/7, always-on brand tracking, worldwide.

Rich data foundation

Over 30 years of syndicated brand tracker data built on EquiTrend®.

Comprehensive brand metric analysis

Measure brand momentum, consideration, quality, familiarity, and more.

Flexible brand tracking

Scalable insights that allow you to track as many (or as few) brands as your budget allows.

Robust audience segmentation

150+ demographic, psychographic, and behavioral segments.

Emotional attribute analysis

Track 25 distinct emotional attributes to drive creative and overall planning.

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