Pitch cycles don’t wait for quarterly trackers. You need a POV, a defensible read on the prospect’s brand, and evidence that speaks to this week—sometimes today. QuestBrand gives you a live pulse on brand health built from daily survey data, so your narrative isn’t anchored to last month’s headlines.
The platform tracks more than 1,000 brands and lets you baseline a prospect against the competitive set on core equity components—Familiarity, Quality, Consideration, and Momentum—then slice that picture by the segments that actually matter for growth.
Because QuestBrand is always on, you can show movement with receipts: “Here’s where perception shifted this week; here’s who moved first.” That’s not a retrofitted anecdote; it’s real-time signal collected continuously, with setup measured in hours, not weeks.
QuestBrand captures ad recall, funnel progression (awareness → familiarity → trial → usage → recommend), and even the emotional attributes people associate with a brand. That’s context you can use to explain why a curve is bending and how to capitalize.
In a pitch room, that evidence earns time and trust. Strategy can point to a specific gap (say, soft consideration among a priority demographic); creative can translate the “why” into a concrete idea; media can target the audiences and markets where impact can actually be made. And because the dataset refreshes every day, you’re not hand-waving at fluffy “consumer truth” and other abstractions.
Imagine that your agency is wooing a buzzy challenger in athletic footwear. The live read shows a consideration gap among 18–24s while “momentum” has been inching up for weeks. You frame the plan around converting that momentum—targeted creator collaborations in the top three regions where the gap is widest, content that proves quality claims, and a weekly readout to track lift.
Once you win that pitch, QuestBrand keeps working for you. Set alerts on the segments that matter so spikes from PR, creator moments, or competitive missteps hit your inbox.