Great creative earns its way into the world. QuestDIY makes that evaluation fast by letting you test images, video, and copy with your target audience with surveys deployable to built-in panels.
You can embed static images or video clips directly, present them in platform-true ratios or durations, and ask the questions that actually differentiate performance: stopping power, clarity, relevance, emotional response, and likelihood to act.
The craft is in the details (and QuestDIY’s AI assistant can help keep your survey tight and focused). Keep tests short so respondents stay attentive. Show the first three to six seconds of a video as a separate “hook” read, because that’s the part that buys you the rest of the watch.
Use one open-ended question to capture “why” in people’s own words; you’ll mine those comments for edits that raise clarity without dulling personality. And resist the temptation to declare victory on a single metric. A variant that wins on attention but flunks brand fit will create problems later in the funnel.
Let’s say a DTC skincare brand has three UGC-style ads they’re considering. A quick QuestDIY study shows that Version B is most likely to stop the scroll among Gen Z, while an older cohort favors Version A for its instructional tone. The team can then edit, adapt, tweak, and target those ads accordingly.
Push the survey-winning asset into production, sync findings with SmartAssets so metadata (logo prominence, CTA readability) informs future creative, and then turn to QuestBrand to track how your campaign is moving the needle in terms of brand metrics.