Most brainstorms die in the gaps—great brief thoughts in a Google doc, asset drafts sent via email, and miscommunications aplenty as teams hop between tools.
Propellers keeps the stack together so teams can move from the “what” to the “who” to the “looks like this” without getting derailed. It’s an AI brainstorming partner that helps you generate a creative brief, define audiences, and spin up early visual assets in the same flow, which means less coordination overhead and more time shaping ideas.
The rhythm feels natural, once you get the hang of it. Start with a working brief (business goal, constraints, tone), then deepen it with audience thinking—segments you need to win, the signals that matter to them, how the idea should flex by cohort.
Because Propellers is powered by multimodal AI, you can push beyond words into rough comps and image directions fast, turning abstract strategy into something your partners can react to. The point isn’t to finalize art, it’s to make strategy visible early enough to improve and iterate.
That shared environment matters. Within Propellers, brand research, ideation, and asset generation live side-by-side—useful when you’re pressure-testing a campaign in real time or preparing a pitch under deadline.
If you’ve ever lost an afternoon chasing the latest doc, you know why this is a big deal. Co-locating thinking and assets reduces friction and makes feedback loops tighter.
The payoff grows when you connect Propellers to the rest of The Marketing Cloud. Visual assets created here can be upscaled and edited by your Creative team, ported over to SmartAssets for pre-flight scoring and optimization, then into SET for cross-channel rollout.
If you want to move faster without getting sloppy, Propellers keeps your team’s brilliant ideas aligned in a single place—with cutting-edge AI there to sharpen focus and shine a light on unexpected concepts and angles.