BERA.ai

Link brand strategy to business outcomes
BERA’s Brand Explorer turns brand data into action. With real-time tracking, AI-powered diagnostics, and predictive analytics, it connects brand strategy to business outcomes—helping you measure impact, predict outcomes, optimize decisions, and drive growth faster.

Product Highlights

Track your brand with real-time, census-matched data and benchmark against 5,000+ brands

Understand why your brand is shifting with real-time AI diagnostics

Pinpoint competitive gaps, optimize brand attributes, and generate AI-powered briefs

Identify key audience segments, eliminate conversion barriers, and connect directly to BI tools, MMM models, and ad platforms

Features

Brand metrics
Track the 5Ps—product, price, place, promotion, and positioning—to see what’s driving brand performance and where to optimize.
Tailored metrics
Tweak metrics and apply algebraic logic to build tailored KPIs directly within the platform.
Custom audiences
Filter demographics, geographies, engagement, and footprint data to target the right consumers.
Automated positioning briefs
Activate brand positioning with insights and visual inspiration that spark creativity.
Funnel optimization
Set pre/post periods to gauge marketing impact on funnel progression and boost engagement, conversions, and loyalty.

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